Dior is Serious with Embroidery

Embroidery has been a huge trend last year. Every respectable brand has had a few things for sale that had lace or some kind of embroidery. Why suddenly? Well, perhaps it has something to do with continuous industrial revolution. Today doing embroidery is cheaper than ever. Sophisticated computerized sewers can reproduce any image with complex color combinations in a matter of minutes. 
But, Dior does not take shortcuts. Last month House of Dior has announced an acquisition of the Vermont Embroidery Ateliers. This is an old school, custom lace and embroidery shop with the specialty on hand made. The shop is still operated by its founder, Guy Vermont since 1956 - it's 56 years old. According to him, Vermont Embroidery Ateliers served many of big brand customers.
Company is committed to create products that carry high price, but are justifiable. In fact, Dior is hoping that their clothing could be like a collectible. 
So in the future we can expect to see more hand embroidered products, not only clothing, but shoes, purses, may be even glasses?